Amity Institute Of Digital Marketing

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AMITY ISTITUTE OF DIGITAL MARKETING

BEST DIGITAL MARKETING COURSE IN KOLKATA

(Online & Classroom Training Facility available)

Amity Institute Of Digital Marketing offers certified digital marketing courses in Kolkata for Students, Professional and Business Owner. Learn digital marketing training by industry professional to acquire extensive digital marketing knowledge to become a Pro in the industry. We provide online & Classroom digital marketing training courses in Kolkata and pan India platform.

Module 1 (Introduction to Digital Marketing)

Introduction
Offline marketing Vs Online Marketing.
Channels of Digital Marketing
Traffic Sources

MODULE 2 (WEBSITE PLANNING AND CREATION)

How To Choose a Domain
How To Purchase a Domain Name and Hosting
How To Install WordPress on Hosting
Site Not Secure Error – How To Resolve
Build a Professional Website in WordPress

MODULE 3 (SEARCH ENGINE OPTIMISATION / SEO)

How Search Engines Work
On Page SEO
Off Page SEO
Technical SEO
Local SEO
Types of Keywords Using For The Industry
SEO Tools
Relevant Content Checking Tools
Google Search Console
Do Follow Links Vs No Follow Links
Build Backlinks
Link Building Social Bookmarking
Link Building Directory Submission
Guest Posting
Video SEO

MODULE 4 (GOOGLE ANALYTICS)

Google Analytics Introduction
WordPress Integration
View and Filters
Creating Goals In Analytics
User Management
Google Analytics Reports
Google Analytics Certification

MODULE 5 (GOOGLE ADWORDS)

Google Ads Introduction
Google Ads Account Creation
Google Ads Terms
Search Ads Campaign Structure
Search Ads Strategy
Search Ads Creation Related To Goals
Keyword Planner Tool and Research
Types of Keywords
Bidding Option
Display Ads Creation
Display Responsive Ads
Gmail Ads
Youtube Ads
Remarketing Ads
Ads Conversion Tracking
Google Ads Certification

MODULE 6 (SOCIAL MEDIA MANAGEMENT)

Twitter Marketing.
Twitter Research
Twitter Post Design
Facebook Creative Marketing
Communities Marketing
Creative Design For Post
LinkedIn Marketing
LinkedIn Post Design
Instagram Marketing
Instagram Post Types
Instagram Creative Design
Tumblr Marketing
Tumblr Blog Marketing
Pinterest Marketing
Pinterest Creative Design
Tumblr Marketing
Youtube Marketing
Marketing Ad Copywriting Related To Niche Clarity
Social Media Management Tools For Post Schedule
Zapier Tool

Module 7 (Content Marketing )

Content Marketing Introduction
Content Marketing Strategies

Module 8 (Facebook Ads)

Facebook Ads Introduction
Successful Ads on Facebook
Creation of Facebook Page
Ads Account Creation
Facebook Ads Objective
Audience Research
Audience Insights Tool
Facebook Pixel
Facebook Ads Strategy
Custom Audience For Ads
Facebook Campaign Ads Structure
Build Successful Ads on Facebook
Facebook Ads Campaign Creation Related To Goal
FaceBook Ads Campaign Creation On Niche Clarity
Ads Copywriting Related To Niche Clarity
Landing Page Creation For Ads
Facebook Ads Campaign Creation
Facebook Re marketing Ads Creation

Module 9 (Lead Generation Campaign)

Lead Campaign For B2B
Lead Campaign Tools For B2B
Advance Digital Marketing Tools For B2B Lead Generation
Lead Copywriting Hooks Clients For B2B Marketing
Lead Campaign For B2C
Lead Campaign Tools For B2C
Advance Digital Marketing Tools For B2C Lead Generation
Lead Copywriting Hooks Clients For B2C Marketing
Sales Funnels
Lead Nurturing

Module 10 (Mobile Marketing)

Introduction
Mobile Marketing Strategies

Module 11 (Email Marketing)

Introduction
Email Marketing Software
Types Of Emails
Email List
Sending Automation Mails
Build Form

Module 12 (Online Reputation Management)

Overview Of ORM
Tools For ORM
How to Handles Reviews

Module 13 (Affiliate Marketing)

Introduction To Affiliate Marketing
How To Sell The Affiliate Product
How To Make Money From Affiliate

Module 14 (Freelancing Career)

Introduction
Profile Creation
How To Find Jobs
Submitting Proposals

+91 9830073441

Nr. ULTADANGA & JADAVPUR